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TheSpack Brand Support

TheSpack Brand Support: strategic service for companies that aim for a strong and coordinated visual identity. It offers strict color control, from design to production, ensuring color consistency across all channels. Personalized guidelines and technical documentation allow each visual element to respect the aesthetics of the brand, strengthening its recognizability.

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SOLUTION DESCRIPTION

TheSpack Brand Support is the exclusive service dedicated to companies that consider color management a fundamental strategic element for building and strengthening their visual identity. Designed to ensure solid and coordinated visual communication, TheSpack Brand Support accompanies companies in the process of defining and maintaining a coherent chromatic image, capable of standing out on all communication channels and increasing brand recognition.

Analysis and Optimization of Color Management Flows

One of the central aspects of TheSpack Brand Support is the in-depth analysis of corporate color management flows. Through collaboration with the main departments — including the style office, the pre-production team and the production team — the service makes it possible to identify any critical issues in existing color processes. Thanks to this analysis, the company's workflow is optimized to ensure that every visual element, from concept to production, complies with the criteria of consistency and color uniformity, reflecting the brand's image with the utmost precision.

Color Guidelines and Personalized Documentation

The creation of color guidelines is a fundamental element of the service. TheSpack Brand Support develops a customized color guideline, which guides every aspect of corporate color management, from acquisition to final production. Each guideline defines color standards in a clear and detailed way, from primary and secondary colors to specific shades, and integrates corporate corporate image references, binding all teams to maintain the required visual consistency. This documentation represents an indispensable tool for all business divisions, ensuring that each visual output is aligned with the color identity of the brand, in a safe and impeccable way.

Integration and Full Support for Brand Needs

In addition to defining guidelines, TheSpack Brand Support provides binding documentation available to the marketing department and creative teams, which supports the implementation of color management policies. This technical reference is ideal for external collaborations, providing partners and agencies with a reliable tool to respect the corporate color identity and consolidate the brand's position in the market.

Advanced Tools and Specific Color Profiles

To complete the support offered, TheSpack Brand Support integrates advanced tools already present in TheSpack plans, such as the creation of specific color profiles for cameras and development flows for pre-press. These tools make it possible to apply the same color standards to every phase of visual production, maintaining the consistency of the brand image both digitally and on physical media.

A Strategic Ally for Building a Strong Visual Identity

In short, ThePack Brand Support represents much more than a simple color management service: it is a real strategic partner for companies that aim to build a strong, recognizable visual identity capable of consistently standing out on all platforms. Thanks to strict color control and detailed guidelines, TheSpack Brand Support ensures that the brand is represented with the utmost professionalism and precision, increasing customer trust and brand value.

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OUR EXPERTISE

PHOTOGRAPHY

  • more than 30 years of experience in studio and location technical assistance to international photographers for high-level projects (press campaigns and catalogs)
  • more than 25 years of experience in creating reportage and travel photography images (initially distributed by the Franca Speranza agency and published all over the world)
  • more than 25 years of experience in still-life photography for country images and catalogs
  • more than 20 years of experience in product photography
  • more than 20 years of experience in assisting international photographers from different sectors
  • more than 10 years of experience in institutional portrait photography
  • more than 10 years of experience in design and architecture photography
  • Over the years he has worked directly and indirectly for the following brands: Arimo, Mattel, UBI Banca, Artemide, Cademartori, Luciano Padovan, Celnex, Cucina Italiana, Irge, Leica Camera Italia and numerous other brands
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GRAPHICS

  • more than 25 years of experience in simple and complex graphic design
  • more than 25 years of experience in the design and graphic creation of books, booklets, institutional brochures and flyers for large retailers
  • more than 20 years of experience in the localization of institutional communication for multinationals
  • more than 20 years of experience in graphic creation and management of brand identities and guidelines
  • more than 20 years of experience in the design, creation and optimization of web communication
  • more than 20 years of experience in managing exhibition, clothing and event projects
  • more than 20 years of experience in designing, creating and managing websites using the main CMS
  • more than 20 years of experience in training professional and expert users
  • more than 15 years of experience in creating DEMs and content for the web and later for social networks
  • Over the years he has worked directly and indirectly for the following brands: Olympus, Leica Camera, Dell, Toshiba, Oracle, Bimbo Store, Allied Telesys, CA, Altachiara, Tamron, Panasonic and many others
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POST PRODUCTION

  • more than 25 years of experience in photo editing and image restoration
  • more than 25 years of experience in creative photo editing
  • more than 25 years of experience in color selection and decomposition of printing plates
  • more than 25 years of experience in preparing images for duotone, multatone, CMYK, CMYK printing with spot colors
  • more than 25 years of experience in image management for conversions in international print streams
  • more than 20 years of experience in optimizing digital capture files
  • more than 20 years of experience in the development of raw digital files with different development software
  • more than 20 years of experience in creating and optimizing color profiles for image acquisition
  • more than 20 years of experience in training professional users
  • Simone Bassani was a Leica Ambassador as an expert in digital image management and has assisted and assisted numerous international photographers
  • Over the years, we have worked directly with numerous internationally renowned photographers and we have finalized images for prestigious campaigns and projects.
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PRINTING AND DISTRIBUTION

  • more than 20 years of experience in creating output color profiles
  • more than 20 years of experience in small and large format digital printing on countless media
  • more than 20 years of experience working with printers for offset, roto-offset, press, screen, pad printing and textile printing (traditional and digital)
  • more than 20 years of experience in designing and manufacturing equipment for stands and events
  • more than 20 years of experience in managing printing and distribution for large retail flyers
  • more than 20 years of experience in corporate identity printing, books, brochures, flyers and all materials to support corporate communication
  • more than 20 years of experience in creating labels and documents with dynamic content
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OUR SOLUTIONS

TheSpack on-demand

TheSpack Agency Support

TheSpack Tutoring

TheSpack Remote Support

TheSpack PRO Support

TheSpack Brand Support

TheSpack Consultancy

FAQ

Who are the solutions for?

The solutions are designed for companies, agencies and professionals who mature specific needs for which they have not yet found solutions available on the market. They are not particularly suitable for advanced amateurs and novice professional photographers: in fact, since they are understood as solutions and not services, it is essential that the customer is aware of the problem and can allocate an appropriate budget to its solution.

Are they provided in the form of a contract?

Some solutions can be delivered in the form of an annual contract, while other solutions can be simplified and derived over a limited period or an expected objective. The decision is not made by the customer but, after a thorough analysis, agreed and planned jointly.

Can the services be provided exclusively?

The exclusivity of the service is possible but it underlies early activation and compensation costs and binding contracts that must be agreed upon by the parties. The transfer of exclusive ownership of a project is not possible any more than the transfer of know-how or the appropriation of the same. All developments are subject to copyright and are granted in usufruct under contractual terms unless otherwise stated.

How is the customer's know-how protected?

Each project is based on a double countersigned NDA between the client and the operators. Data management takes place with the utmost respect for copyrights, bound to the non-disclosure of the same and subject to current laws. The responsibility is bilateral.

If the solutions do not achieve the expected objective can I withdraw from the contract?

All services provided are bound by the commercial contract and therefore subordinate to it. There are specific situations in which reimbursement of the cost of the solution may be requested and others in which reimbursement is not possible due to clear and obvious acceptance of binding contractual terms. To protect both parties, an intermediate objective is always established to better understand if the solution is feasible and if the objective is the expected one.

Am I protected against my competitors?

Yes and no! The answer can be misleading and unfortunately difficult to clarify. The proprietary workflow is a solution that was created to guarantee the uniqueness of the result according to one's expectations, but this does not guarantee that others cannot achieve an extremely similar result on other roads and with specific tolerances.
While guaranteeing the uniqueness of the workflow, thus binding certain profiles and solutions, we cannot guarantee that for other customers a similar or identical result (with a certain tolerance) will not be obtained depending on different paths and parameters.

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