A.I.
Courage is the placing of the mind beyond the finite, in the world of the subconscious,
forcing reality to adapt to its thinking.
Simone Bassani
I wrote this sentence in 1987 thinking about how much man limited his vision due to the fear of the reality that surrounds him.
Today, Artificial Intelligence allows us to overcome these barriers and creatively pushes us beyond the unknown. Experimentation and research are an empirical path that is based on creative but reproducible canons, yet the unknown is always present and, however unforgivable, it can take over.
Thanks to the application of Fuzzy Logic in the industrial world, it has been possible to implement new solutions that have pushed us to the dawn of an era in which complex systems analyze instructions on a multiple database, generating evolved answers that are as close as possible to requests.
The evolution of this world will be exponential and we are ready to support it thanks to our studies, our training and our experience.
Generative Artificial Intelligence is a useful and at the same time complex tool. We tend to believe that, through a “sentient” digital system, it is possible to obtain any required result: but this is not the case!
Using a generative tool, however advanced it may be, means letting ourselves be carried away into a world of interpretations and tastes different from those that could be ours.
In fact, AI systems are based on a large number of references from which they draw and, therefore, may not match our taste or what we intend to request.
Most of the time, however, it is possible to intervene by limiting interpretations and modifications to the subjects we intend to recreate. However, this does not prevent even the slightest modification of some elements that are sometimes essential for a subject.
Imagine having to ask a generative system to recreate an image of a specific product without it being altered. As far as it is possible to limit the interpretation of the scene, the software will still make some changes, sometimes imperceptible, other times strongly altering the uniqueness of the product.
It is therefore important to understand how the term 'generative' is misleading, it is more logical to use a suitable term: Interpretative.
AI systems are in fact free to interpret and create new ideas based on the indications provided. These are open systems that require an innovative approach and can open the door to communication for many companies that do not have the budget to develop photorealistic 3D environments.
In addition to this, modern systems make it possible to merge images generated in AI with photographic images, create mergers, modifications and interpolations such as to increase the quality of the files to unthinkable dimensions.
These tools are useful and fundamental if and only if there is an intention to “create” communication and not subject to iron dictates of personal tastes.
Artificial intelligence merges with the creativity of the artist who directs it in order to develop new ideas and solutions suitable for communication and experimentation.