Photo retouching is normally combined with an invasive intervention on the image such as to modify its substance and make a mediocre photograph better. It is also mistakenly believed that it was born with the era of modern photography thanks to digital technologies. This vision, typical of non-professionals, is actually ill-suited to all interventions aimed at retouching a photographic image.
The restoration work, the variation, the modification of the elements and the photo composition, have always been part of traditional photography since its inception and very often ignored by the public. In fact, most of the images we see today have undergone retouching, be it chromatic, tonal or structural.
In advertising photography, retouching is the completion of the work that extends the possibilities of controlling the elements. In fashion photography, retouching is the conformation of the subjects to the stylistic idea. In landscape photography, retouching maximizes the emphasis of the scene.
Only journalistic photography should be ethically free from retouching. Even though this topic has been debated for years, it has now become a matter of debate.
In addition to simple services such as:
We can intervene in all creative fields: